Why do you send out marketing emails? Is it your goal to spread information? Are you trying to promote a product? Are you just trying to remind customers that you exist? If you don't know why you are sending out emails, that's part of the problem. Creating focused marketing materials is essential for reaching your target audience. If you are looking for more effective ways to reach out to your audience, consider these tips.
1. You need to build trust and loyalty with your readers.
One of the best ways to build trust and brand loyalty with your readers is to get to know them. Utilizing a website like MailChimp allows you to see which of your subscribers has been opening emails, allowing you to see who reacts to your emails and who does not. In the same vein, you can also ask your readers what they think via surveys on your institution's website.
2. Use multimedia.
Be careful to avoid emails that are full of text and promotional copy. Videos enhance your email's ability to reach consumers, as do photos and infographics. Include information that is easy to digest and does not have to be purchased.
3. Make it easy to opt out.
Unfortunately, there will come a time when somebody wishes to unsubscribe from your newsletters and other promotional materials. Ensure that the opt out button is easy to find, not buried in the terms of service somewhere. While it is important that you make it easy for subscribers to leave, it is essential that you ask people why they have opted out. A brief survey box should do the trick.
4. Make sure your emails are mobile-friendly.
You could argue that people are checking their phone more often than their computers these days. Most likely, your customer will receive the email on a mobile device instead of a computer. Make it easy to open links and read your information on a phone.
5. Don't forget to get social.
Engaging with your subscribers on more than one level is most effective in garnering interest. Make sure to include links to social media accounts associated with your institution, including Twitter, Facebook, and Instagram. Additionally, make sure that you link to a blog or website you are associated with.
The key to sending out effective marketing emails is to touch the audience in some way. Casual conversation, while holding yourself as an authority, helps people trust your brand and your institution. Consider consulting a marketing agency for colleges.