Whether you own a landscaping or makeup company, utilizing social media is huge. Advertising your products and services on sites like Twitter and Facebook is an inexpensive way to get your brand noticed by others. However, if you are new to the game, it is quite easy to make mistakes. Here are five useful social media tips to boost your marketing:
Make Posts at the Right Times
Making posts on social media sites will not do you much good if not many people see them. That is why you must post at the right times. For example, Fast Company recommends posting on Facebook between 1 p.m. and 4 p.m. Many people hit a slump around that time and will check to see what is happening on Facebook. If you prefer to use Twitter, do so around lunchtime on Monday through Thursday.
Run Ads on Facebook
Another effective way to boost your social media marketing efforts is to run ads on Facebook. When users see your ad on the side of their Facebook page, they may be intrigued and visit your company's page. Facebook ads cost a lot less than traditional advertising and can be great for your business.
Respond to Comments
No matter how busy you get, you should take the time to respond to comments on your company's Facebook page. Whether the comments are positive or negative, responding to them will show your customers that you value their opinion. For example, if someone is disappointed with your product, apologize and offer a solution to the problem.
Add a Personal Touch
A good way to improve engagement with your customer base is to be a little more personal. For example, you could take some photos of your business office and post them on Facebook. Adding some personality to your posts will keep your customers interested.
Hold a Contest
Running a contest on Facebook will keep your audience engaged and get you more likes. For instance, if you own a makeup company, you could give your customers the chance to win an eye shadow palette. A simple contest will get your audience so excited that they may even tell their friends and family members about your business.
Promoting your business through social media does not have to be difficult. If you follow these helpful tips, you can improve your marketing efforts. Remember to post frequently and appreciate all of your customers.