If you're a small business owner who has recently purchased a drone, you may be excited at the thought of monetizing this hobby by taking aerial photographs of your business or using your drone to provide exterior security. In some areas, you may also be able to use your drone to provide aerial advertising for your business. Read on to learn more about the laws governing drone advertising and what you can do to maximize the effectiveness of your unique ad campaign.
Are you legally permitted to advertise with a drone?
Although air space throughout the U.S. is governed by the Federal Aviation Administration (FAA), until very recently, drones were completely unregulated. The FAA is now planning to require recreational drone owners to register their devices upon purchase, allowing this entity to track down drone pilots who interfere with flight paths of planes or helicopters or operate in a reckless or irresponsible manner.
However, unless your state specifically prohibits aerial advertising (like the state of Hawaii), there should be no legal restrictions against using your drone to tow a small banner in public airspace, or even to paint your drone with your business's colors and fly it around the neighborhood. You may still be restricted by local statutes or ordinances from flying your drone over professional sports stadiums or other privately-owned open structures during outdoor events, but because recreational drones are a relatively recent innovation, few areas have enacted laws dealing with them.
How should you best use your drone for advertising your business?
The most efficient advertising use of your drone will primarily depend upon your business type and local market. For example, if you've recently opened a music store and are looking for the best way to gain exposure, you may want to tow a banner announcing your name and location above a local music festival or even a high school football game. For those who have already established a loyal customer base but want to increase your business's public presence, you could even develop give-away contests requiring locals to capture photos or video of your drone and post them on your website or social media page.
You can also use your drone for indirect advertising by using it to film professional footage to be used in television commercials or to take photos for your website (or even specific product advertisements). By continuing to push the limits of your new drone's capabilities, you'll be able to expand your business in ways never before thought possible.
For more information about drone advertising, contact a company like High Exposure Inc Aerial Advertising.