If you utilize trade shows as a way to bring in new customers for your business, and you haven't been having much success, you might want to step up your game. There's some stiff competition at trade shows, and you need to stand out from everyone around you. Luckily, that's not as difficult as it sounds. Here are three simple steps you can take to get customers to your trade show booth.
Make it Fun
If your business attire isn't cutting it, try a different approach. When people walk through a trade show, they're going to stop at the booths that grab their attention. Try adding some costumes and props to your bag of trade show tricks. If you're selling a new brand of coffee, dress up as a barista and offer free samples of your fresh brewed blends. Whatever you decide, make sure your costumes and props reflect the nature of the business that you're providing.
Add Some Games
If people are walking away from your booth halfway through your presentation, give them an incentive to stay for the whole thing. Games are a great way to get prospective customers to stay for the entire presentation. Design games that will work off of the information your customers can garner from the presentation. Provide gifts for those who can answer the questions correctly. You'll find that more people stay once they realize they'll receive something for participating. This is also a great way to provide potential customers with the information they'll need to sign up for your services. For maximum benefit, make sure that the gifts you hand out prominently display your business information.
Invest in a New Display
If you're still using the same trade show display from several years ago, or you don't have a display at all, it's time to make an investment in your future. Whether you opt for new signs and banners, or you go all-out and purchase an entire display booth, you'll be providing a new focal point for your potential customers to be drawn too. With the right display, trade show attendees will see your booth and stop by for information.
If your trade show performance has been lacking lately, it's time to take action. This is particularly true if the majority of your clientele is garnered from trade show attendees. Use the tips provided here to improve your success at the trade shows you attend. For more information, contact companies like Exhibit Studios Inc.