Showing Off My Company

Martial arts schools sometimes find themselves struggling to draw in new customers, and high turnover means attracting new clientele becomes critical for long-term success. TV advertising might be an overlooked way to draw in new students. Running advertisements on local sports channels might be an excellent way to reach people, but the advertisements do need to have the right focus. Stressing weight loss and self-confidence improvements might be the way to go with the advertisement's content. An effective commercial could connect with someone who wants to try out kickboxing, karate, or jiu-jitsu but aren't sure they are cut out for the activity. A well-crafted TV commercial could reassure them that they are.

Not About Advertising "Fighters Wanted"

Even though the person watching the TV ad may enjoy a couple of hours of MMA fights, he/she may have no interest in climbing into the cage. So, commercials that highlight young men and women battling it out may prove ineffective. A better plan could entail putting commercials together that focus on a more inclusive message. Here are some things to think about content-wise:

Show People Getting in Shape 

Choosing the right people for the video is critical. Displaying people getting in shape could be much better than displaying fighters who are already in shape. Video images of ordinary people working out, hitting heavy bags, and more displays inclusiveness. Videos of a fighter with 9% body fat may lead viewers to think they're not in the proper condition for this activity.

Display the Class Activities 

Since TV commercials involve moving images, ads for martial arts schools should involve a decent amount of action. The video should show what participants can expect in class. After all, the idea behind the commercials is to get viewers to sign up. Showing them what goes on in class could move them to do so. 

Introduce the Instructors 

The professionals teaching the class can be a selling point. Owners and instructors could briefly introduce themselves and state their qualifications. Doings so could make would-be students interested in signing up.

Marketing research means a lot here, too. Make sure the program reaches the intended audience. If an MMA or kickboxing program reaches an older audience, then it may connect better.

Producing Professional Videos

The look of the TV commercial is critical. Professionally videography and editing will contribute to the effect the commercial has on viewers. Rather than rush the video to local cable, work with the marketing team to come up with the best conceptualized and produced commercial possible.

For more ideas, contact a company like NYI - New York Interconnect.