Showing Off My Company

In the world of packaging design services, there is always an element of balancing uniqueness, costs, and functionality. When you deal with a product brand design effort, you're trying to think of the most effective way to get the item into the hands of your target customers. That means the packaging design has to look good and serve several practical purposes. Let's look at how product brand design firms successfully address these concerns.

Your Brand Comes First

If a prospective consumer doesn't draw a connection between your established branding and the product they see, it likely negates a lot of your other marketing efforts. As far as product brand design issues go, that means the colors, lettering, logos, and marks on the package have to line up with your marketing materials. It's important that someone who sees the product on a shelf, for example, will see a brand-appropriate package that matches what's on your website when they search for information about it.

The Package Can't Cause Shipping Problems

Although a physically unique package can be an eye-catching device, it's critical that nifty packages don't cause problems. If the product can't be stacked in and unstacked from boxes or crates, for example, that's not a good thing. You'll want your product brand design services provider to give everything several tests to confirm it all works well. This applies even if the product goes into the squarest and most common packaging type.

Branding and Expense Should Jive

One of the trickier things, at least for some brands, is striking the right balance between expensive packaging and the brand's position. If you're selling a high-end fragrance, for example, the package has to look classy and expensive enough to match with the lifestyle choices of the target consumer. Packaging should match the branding. However, don't be afraid to look at ways to cut some costs if the changes don't impact the quality of the branding effort.

Opening the Package Should Be Easy

It's also worth thinking about how the buyer will open the product's package. Packaging design has to account for the security of the item without driving the purchaser mad. If you've ever broken out a knife and simply destroyed a package to get at the contents, you can appreciate how bad packaging looks and feels. Take the time to study how the consumer will get your product out of the package, and keep an eye on preserving as much of the package as possible for storage and returns.

For more information on packaging design, contact a local brand design company.